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Acure Ultra Hydrating Shampoo

$999

Pickup currently unavailable at Fitchburg

8 fluid ounces

Clean, shine, and smooth! This hydrating shampoo washes away buildup while drenching your hair in moisture — all with the power of plants!

  • Cleanses dirt and buildup
  • Hydrates dry, frizzy hair
  • Infuses lasting moisture into every strand of hair
  • Helps soothe dry-feeling scalp and promotes overall scalp comfort*
  • 100% Vegan & Cruelty-free
  • Does not contain parabens, sulfates, mineral oil, petrolatum, formaldehyde

Acure Ultra Hydrating Shampoo


A cure for thirsty hair, this special shampoo is ultra-hydrating, ultra-moisturizing, and ultra ready to make its home on that little shelf in your shower! It is an excellent option for wavy or straight hair, as well as combination hair types.


Is your hair a mix of fine with wiry grays? Or maybe you’re just looking for a non-chemically hair-enhancing product to wash your hair with? If so, you’ll love this hydrating shampoo. The nourishing plant ingredients in this hydrating shampoo offer all-day, long-lasting hydration. It helps hydrate dry-feeling hair and scalp while gently cleansing away excess buildup. You’ll love this hydrating shampoo for its ability to give a thorough cleanse while also helping support scalp comfort and moisture balance.*




  • Argan Oil: Widely used as a natural moisturizer, argan oil boasts a high content of vitamin E. This fat-soluble vitamin is a powerful antioxidant that helps keep hair looking fresh and healthy while promoting the look of healthier, fuller-looking hair.*


  • Pumpkin Oil: Vitamin-and-mineral-dense pumpkin oil helps nourish and hydrate, not just hair, but your scalp too. Its exceptional properties help nourish the scalp and encourage healthy-looking hair.*


Free from the silicones and synthetic chemicals that most over-the-counter shampoos  contain, these hydrating suds are made entirely from natural, hair-pampering plants. Rich in plant oils and fruit extracts, this formula cleanses without stripping the hair of its protective moisture barrier. Just lather and rinse for a hair-and-scalp quenching experience! 


Explore our selection of all-natural personal care products, including natural hair care essentials. Need recommendations? Our Certified Wellness Consultants are here to help.

Suggested Use: Apply to wet hair. Massage into scalp and hair, working through the ends. Rinse thoroughly. Feel free to belt out some horrible 80s tune that you listen to when nobody’s around. Whatever, you totally do it.

Cautions: Keep out of the reach of children. Consult a physician before using this product if you are pregnant, nursing, taking any medications, or have a medical condition.

Warning: For external use only. Avoid contact with eyes. If any adverse reaction occurs, stop use and contact your physician.

Questions? We’ve got answers! Reach out to our support team for help.
Ingredients: Water (Eau), Aloe Barbadensis Leaf Juice*, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Betaine, Glycerin, Cocoglucosides Hydroxypropyltrimonium Chloride, Argania Spinosa Kernel Oil*, Cucurbita Pepo (Pumpkin) Seed Oil, Rubus Fruticosus (Blackberry) Fruit Extract*, Chamomilla Recutita (Matricaria) Flower Extract*, Euterpe Oleracea Fruit Extract*, Rosa Canina Fruit Extract*, Calendula Officinalis Flower Extract*, Aspalathus Linearis Leaf Extract*, Punica Granatum Extract*, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Cinnamomum Cassia Bark Oil, Levulinic Acid, Sodium Levulinate, Guar Hydroxypropyltrimonium Chloride, Benzaldehyde, Sodium Cocoyl Glutamate, Sodium Methyl Cocoyl Taurate, Citric Acid, Sodium Hydroxide

*Certified Organic

FAQs About Acure Ultra Hydrating Shampoo

Q: Does this shampoo help with dry, frizzy hair? A: Yes. It has aloe, glycerin, betaine, argan oil, and pumpkin seed oil, so it's more about moisture and smoothing than that squeaky-clean, stripped feeling.

Q: Should I use this every day or just once in a while? A: You can use it as your regular shampoo if your hair runs dry or frizzy. Just use it on wet hair, work it through your scalp and hair, then rinse well.

Q: Why does this one feel gentler than some shampoos? A: Because it skips sulfates and uses milder cleansers like sodium lauroyl methyl isethionate, cocamidopropyl betaine, sodium cocoyl glutamate, and sodium methyl cocoyl taurate. So your hair still gets clean, just without that stripped feeling a lot of shampoos leave behind.

Q: I've heard that fragrance oils can bother sensitive scalps. Does this have any? A: Yeah, it does. It has cassia bark oil and benzaldehyde, so if you're really sensitive to scented hair products, I'd patch test first or go with something simpler.

Q: Is it safe for color-treated hair? A: Usually yes, since it's sulfate-free and more hydrating. If your color fades fast, this is the kind of formula I'd usually reach for first.

Q: My doctor said to watch ingredients because I have allergies. Anything I should look at here? A: Maybe. I'd look closely at the sweet almond seed extract, cocamidopropyl betaine, and cinnamon-related ingredients like cassia bark oil if any of those have bothered you before.

Q: Can I use this if I'm pregnant or nursing? A: I'd ask your OB or midwife before using this one. It's a rinse-off product, but the brand still says to check with your doctor if you're pregnant, nursing, taking medications, or dealing with a medical condition.

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