Free Shipping on Orders $40+
Terry Naturally - Europharma
Terry Naturally Clinical OPC Extra Strength 400mg Softgels
Madison’s Wellness Store
Five straight years of Best of Madison medals (2019–2023). Other ingredients: certified Wellness Consultants, a 90-day return policy and price matching.
New to supplements? Start here
Our wellness consultants get asked where to start more than anything else. Their answer is the same five basics: a multivitamin, an omega-3, an anti-inflammatory, a probiotic and greens.
Everyday vitamins we formulate ourselves: multivitamin, magnesium, vitamin D, curcumin and more. Doctor-reviewed formulas with certificates of analysis. 10% off on subscription.
Our own hemp gummies, oils and creams, made with organic hemp from Wisconsin farmers in a GMP facility. 10% off on subscription.
Wild Theory CBD Co
Wild Theory Strata PM Gummies for Sleep - 2.5mg THC + 15mg CBN + 30mg CBD - Strawberry
Wild Theory CBD Co
Wild Theory CBD Co. Supernova Gummies - 15mg Delta 9 THC + 15mg CBD - Strawberry
Wild Theory CBD Co
Wild Theory Outer Limits Delta 9 THC Gummies - 10mg THC + 10mg CBD
Wild Theory CBD Co
Wild Theory Strata Full Spectrum CBD THC Gummies – 2.5mg THC + 25mg CBD
Wild Theory CBD Co
Wild Theory Cosmos Delta 9 THC Gummies - 5mg THC + 25mg CBD
Not sure what you need?
Our Certified Wellness Consultants will talk through your goals, check what you already take and point you to what fits. It’s free, in any of our three stores or over the phone.
Shopping from home? The 2-minute wellness quiz gives you a starting list.
Sign in when you shop, online or at the register. Every $20 you earn turns into store credit automatically.
Get 5% off every autoship order. Lively and Wild Theory subscriptions go to 10% off from the third order.
See a lower price on the same product somewhere else? Tell us and we’ll match it.
Tim and Becki O’Brien opened our first store in Fitchburg in June 2010. Sun Prairie followed in 2016 and West Madison in 2019, and they still run all three with their five kids cheering them on.
“When we opened our first store in 2010, our goal was to become the best vitamin and supplement store in Wisconsin.” – Tim & Becki O’Brien, owners
Our integrative clinic in Madison offers whole-person care for adults and kids, advanced lab testing and Lyme care.
Naturopathic, chiropractic and functional medicine providers work as one team on your plan, whether it’s gut health, hormones, thyroid or chronic pain. Start with a free 30-minute consult.
Magnesium glycinate has become the go-to supplement for people who want to wind down better at night. The trouble starts when you try to work out how much to take....
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When you're run down, it's tempting to grab the zinc and take a lot of it. More seems like it should work better. With zinc it mostly doesn't, and taking...
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For about four months of the year, you can stand outside at noon on a clear day in Madison and your skin will make almost no vitamin D. A bright,...
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Every fall a few customers ask us the same thing at the register: can I just make elderberry syrup myself? You can, and it's easier than most people expect. You...
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School has been back for a few weeks, and in plenty of houses the first runny nose of the year has already come home in a backpack. If it feels...
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Oreganol P73 is oil of wild oregano in an olive oil base, sold as drops and as gelcaps by North American Herb & Spice. People buy it for seasonal immune...
Read moreYes. Qualified orders over $40 ship free within the U.S.; orders under $40 ship for $5. Most orders leave within 24–48 hours and arrive in 3–5 days.
Unopened items can be returned for a full refund within 30 days, or for store credit within 90 days. Opened items can be returned for store credit within 90 days.
Please do. Call or visit any of our three stores and a Certified Wellness Consultant will help you choose. There’s no charge.
You earn 2% back on every purchase when you’re signed in or give your phone number at the register. Each $20 you earn becomes store credit you can use online or in store.
No, you can check out as a guest. An account lets you earn rewards, manage subscriptions and track orders.
All 50 states, including APO/FPO addresses. We don’t ship internationally.
