Tim and Becki O’Brien are the dynamic duo behind The Healthy Place, a family-owned vitamin and supplement store in Wisconsin. Together, they’ve built more than a business — they’ve created a hub for education, empowerment, and wellness for their community and beyond.

With more than 20 years of experience in the nutrition industry, Tim is a local expert in health and wellness. Starting as a GNC employee in 2003, he quickly rose through the ranks, gaining invaluable experience that led to the launch of The Healthy Place (formerly Apple Wellness) in 2010. Since then, Tim has become a driving force in Wisconsin’s health community, even playing a key role in legalizing CBD in the state. Today, he continues to empower customers through their wellness journey with his extensive knowledge and passion for healthy living.

Becki is equally passionate about wellness, and brings her own unique flair to The Healthy Place. A mom of five, homeschooler, photographer, and graphic designer, Becki’s commitment to health stems from her desire to make small, meaningful changes that create lifelong impact. You’ll often find her at their flagship store, homeschooling her kids, or sharing wellness tips on Instagram. Becki’s education and enthusiasm for healthy living makes her an invaluable resource for their community.

Together, Tim and Becki aim to provide their customers with high-quality supplements, expert guidance, and a welcoming environment. From starting their own CBD brand, Wild Theory, to launching Lively Vitamin Co., the O’Briens are on a mission to help everyone build a solid foundation of health and wellness.