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Acure

Acure Simply Smoothing Shampoo

$999

Pickup available at Fitchburg

Usually ready in 4 hours

8 fluid ounces

This plant-based smoothing shampoo is here to calm your frizz and leave your hair soft and shining. 

  • Removes dirt, oil, and buildup
  • Hydrates dry, brittle hair 
  • Smooths down frizz and split ends
  • Promotes smooth and shiny locks
  • 100% Vegan & Cruelty-free
  • Does not contain parabens, sulfates, mineral oil, petrolatum, formaldehyde
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Acure Simply Smoothing Shampoo


This smoothing shampoo is clean as morning mist! It contains only pure ingredients you can trust while being an effective cleanser for both your scalp and hair. The Simply Smoothing Shampoo is made with antioxidant-rich blackberry seed oil and set in a base of sweet almond and shea butter.


A touch of chamomile adds protection dryness, itchiness, and dandruff.  Oils of clove and orange add cleansing benefits and deliver a subtle, revitalizing feeling, but the prominent scent you'll pick up with this simple formula is coconut! A proprietary blend of organic aloe, rosehip, blackberry, and acai further restore hair health while encouraging frizz-controlling softness.


Let’s take a look at this lovable smoothing shampoo's top two performers:



  • Marula: Marula seed oil is as nourishing as can be. It contains more than double the amounts of antioxidants as argan oil! Marula is an excellent hair and scalp cleanser that helps retain moisture in your scalp and hair. It helps smooth down frizz and split ends, and gives your hair a luxurious shine.


  • Coconut: Coconut’s rich medium-chain fatty acids help it secure a balanced moisture level while washing away product buildup. It’s a perfect nourishing ingredient that promotes strong, healthy, shining hair.


Explore our selection of all-natural personal care products, including natural hair care essentials. Need recommendations? Our Certified Wellness Consultants are here to help.

Suggested Use: Apply to wet hair. Massage into scalp and hair, working through the ends. Rinse thoroughly. Feel free to belt out some horrible 80s tune that you listen to when nobody’s around. Whatever, you totally do it. Follow up with the Simply Smoothing Conditioner for the best results!

Cautions: Keep out of the reach of children. Consult a physician before using this product if you are pregnant, nursing, taking any medications, or have a medical condition.

Warning: For external use only. Avoid contact with eyes. If any adverse reaction occurs, stop use and contact your physician.

Questions? We’ve got answers! Reach out to our support team for help.
Ingredients: Water (Eau), Aloe Barbadensis Leaf Juice*, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Betaine, Glycerin, Cocoglucosides Hydroxypropyltrimonium Chloride, Cocos Nucifera (Coconut) Water, Sclerocarya Birrea Seed Oil, Rubus Fruticosus (Blackberry) Fruit Extract*, Chamomilla Recutita (Matricaria) Flower Extract*, Euterpe Oleracea Fruit Extract*, Rosa Canina Fruit Extract*, Calendula Officinalis Flower Extract*, Aspalathus Linearis Leaf Extract*, Punica Granatum Extract*, Butyrospermum Parkii (Shea) Butter, Eugenia Caryophyllus (Clove) Flower Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Cocos Nucifera (Coconut) Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Coffea Arabica (Coffee) Seed Oil, Juniperus Mexicana Oil, Aleurites Moluccanus Seed Oil, Dipteryx Odorata Seed Oil, Vanillin, Levulinic Acid, Sodium Levulinate, Guar Hydroxypropyltrimonium Chloride, Sodium Cocoyl Glutamate, Sodium Methyl Cocoyl Taurate, Citric Acid, Sodium Hydroxide

*Certified Organic

FAQs About Acure Simply Smoothing Shampoo

Q: Does this shampoo help with frizz, or is it more just a basic cleanser? A: Yes. This one is more for smoothing than deep cleansing. It has aloe, glycerin, coconut water, marula oil, shea butter, and kukui seed oil to soften dry hair and help with frizz.

Q: Should I use this every time I wash my hair? A: Yeah, you can. Just use it on wet hair, work it through your scalp and hair, then rinse well.

Q: Why does this one feel gentler than some shampoos? A: Because it skips sulfates and uses milder cleansers like sodium lauroyl methyl isethionate and cocamidopropyl betaine. So it cleans your hair without leaving it feeling stripped or squeaky.

Q: I've heard coconut oil can be heavy. Will this weigh my hair down? A: Maybe, if your hair gets oily fast. It also has shea butter, sweet almond oil, and marula oil, so it's usually a better match for dry, frizzy, or brittle hair than super-fine hair that falls flat easily.

Q: Does it have any ingredients that could bother a sensitive scalp? A: It might. There are fragrant plant oils in here, like clove flower oil, orange peel oil, coffee seed oil, and tonka bean. If your scalp is really sensitive, I'd patch test first.

Q: My doctor said to be careful with products while I'm pregnant. Is this one okay? A: I'd check with your OB or midwife first. It's a wash-off product, but the brand still says to ask a physician before using it if you're pregnant, nursing, taking medications, or have a medical condition.

At The Healthy Place, we strive for accuracy in our product images and information. However, manufacturers may make changes to product packaging or ingredients that are not yet reflected on our site. We recommend that you read the labels, warnings, and directions on purchased products before use and not rely solely on the information provided by The Healthy Place.

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