We’re The Healthy Place, a one-stop-shop for all of your vitamin and supplement needs.

Everyone has a different Healthy Place, and we’re here to walk beside you on the path to a life of health, hope, and happiness.

“When I was a kid, I watched my mom fight through cancer. That experience led her to natural alternatives — which meant she gave me a handful of vitamins and minerals when I was sick. But when I was a teen, I didn’t care about health or life, and I certainly didn’t value my own. Then I had a powerful God moment and realized that my life has value. That sparked my desire to pick another path, one to a healthier place. Now I’m harnessing my passion to help you Find Your Healthy Place too.”

–Tim, Founder & Owner of The Healthy Place

We sell more than just supplements

Our health and wellness store carries topical pain relievers, sleep aids, energy boosters, stress relievers, essential oils, pet products, and so much more!

We educate you on healthy living

You don’t need to settle for anything less than vibrant health. Gain control of your health with help from our certified Wellness Consultants, blogs, videos, and more!

We give back

With every purchase you make at The Healthy Place, you’re supporting your health and allowing us to generously help others find their Healthy Place too: from food pantries to community gardens to human trafficking and beyond.

We meet you where you are — literally

Find our brick-and-mortar vitamin stores in Madison, Fitchburg, or Sun Prairie. As always, you can shop online with free shipping on orders over $40!

We help you save money

You can waste a lot of money trying to get healthy, but we deliver the best supplements at the lowest prices.

We price match

Your Healthy Place isn’t financially out of reach. To prove it, we price match any product. Oh, and we offer 90-day guarantee returns on all products too.

We help you Find Your Healthy Place

We’re here to cheer you on and guide you every step of the way!

But we don’t leave you where you are — our certified Wellness Consultants lead you along the path to your Healthy Place.

This life-changing transformation has changed our present reality and future legacy. We’re here to help you experience the same thing. All of our certified Wellness Consultants are knowledgeable, friendly, and available to answer all of your health questions in our LiveChat — online and in our vitamin and supplement stores.

• 3 months of in-depth training before working one-on-one with customers
• Completion of 9 modules of health, wellness, and nutrition curriculum with tests
• Role-play with managers to practice serving and interacting with customers
• Receive vendor training for brand-specific ingredients, technology, and usage
• Personally pursuing continuing education in the natural wellness field — not because they have to, but because they genuinely want to!

Tim O’Brien is more than just the owner of The Healthy Place, a family-run vitamin and supplement store in Wisconsin. After working in the nutrition industry for more than 20 years, he is also a wealth of knowledge about health and wellness!

In 2003, Tim began working at GNC. By 2005, his eagerness led him to a position as a District Manager. Three years later, Tim transitioned to be the manager of Elite Nutrition. Then in 2010, Tim and his wife, Becki, opened their own nutrition store —  The Healthy Place (formerly known as Apple Wellness). He was also a catalyst in the process to legalize CBD in the state of Wisconsin. Since then, he has become a well-known local expert for wellness and CBD, and has launched Wild Theory CBD and Lively Vitamin Co.. 

Tim’s two decades of experience translates into education and empowerment — and his passion is contagious! He loves helping people like YOU make lifelong, healthy choices.

In fact, his mission is to impact, empower, and educate every customer who visits their website or in-person health food stores. And that shows through Tim’s interactions!

He’s been mentored by his hero, industry leader Terry Lemerond of Terry Naturally. He also enthusiastically follows the best practices for supplement manufacture discovered by innovator Gary Powers from Ortho Molecular.

Need something specific? Tim can help you find the best brand and dosage. Don’t know what you need? Tim can help you find your next right step toward wellness. Afraid to buy the wrong product? Tim, along with our team of certified Wellness Consultants, is here to help you make healthy changes to build a lifelong foundation of health! 

When he isn’t at The Healthy Place, you’ll find Tim hanging out with his wife and four kids, participating in church activities, traveling the world, or trying out extreme sports.

Becki O’Brien, co-Owner and Creative Director at The Healthy Place. She and her husband, Tim, run this family-owned vitamin and supplement store in Wisconsin. She’s also a mom, photographer, and graphic designer too!

With more than a decade of experience in the wellness sphere, Becki is continuing her education by gaining a Functional Herbal Therapeutic Practitioner degree from the School of Wellness and a Cannabis Herbalist certificate from The Herbal Academy. Additionally, being a Certified Aromatherapist empowers her with even more expertise in the health and wellness field!

But that knowledge isn’t just for herself! Becki and the certified Wellness Consultants at The Healthy Place aim to impact, empower, and educate every single customer — both online and in stores! In fact, they desire to help you have a solid foundation of health and wellness, which includes high-quality supplements, nutritious vitamins, and top-notch products from The Healthy Place.

Becki is passionate about helping people make small health changes that have a lifelong impact. You’ll often find Becki homeschooling her four children, eating delicious vegan cuisine, admiring anything pink, or dreaming of Hawaii. Oh, and she’s often chatting with other Moms about healthy living or ​​hanging out at their flagship store.

You can read Becki’s wellness wisdom plus oodles of tips and tricks (from one Mom to another) on our blog. She also shares her health expertise (and incredible photography skills) on Instagram.

Yep, we wear these awards like a non-GMO badge of honor or Certified Organic seal of approval.

When we opened our first store in 2010, our goal was to become the best vitamin and supplement store in Wisconsin. So we only supplied the highest-quality products we could find — which sometimes came with steep price tags. Yet we wanted to sell our customers the best-of-the-best at the lowest prices. 

How’d we do it?
By creating our own supplement brands!

• Each bottle is brimming with high-quality nutrients and an affordable price tag. One thing is certain, Lively Vitamins are guaranteed to make your health more lively! 
• Doctor reviewed formulas
• NSF certified
• Certificates of analysis

Save money

The highest-quality supplements at the most affordable prices. (90-day return policy and price matching too!)

Learn more

Gain control on your wellness journey through health-focused education.

We’re neighbors

Visit us in Madison, Fitchburg, or Sun Prairie — or on our website too!

We give back

Your purchase supports a food pantry, community garden, human trafficking, and animal rescue in Madison, Wisconsin.

Find Your Healthy Place

Our certified Wellness Consultants are your health advocates every step of the way!