The Healthy Place – Family Owned Since 2010

Our mission as a company is to impact, empower, and educate every customer to learn, grow, and create a lifelong foundation of health and wellness. We strive to inspire our customers to make healthy changes that will impact every area of their lives and we believe that health is worth fighting for.


The Healthy Place – Apple Wellness was founded by Tim and Becki O’Brien in 2010. It began as one, small vitamin and supplement store with only the two of them and their newly born daughter. Their goal was to become the best vitamin and supplement store in the Wisconsin area. They wanted to provide customers with the highest quality products, but also with the education needed for customers to stride forward confidently on their journey to find wellness. 

Those founding principles continue to be what drives our company forward — top quality products and customer empowerment. 

Our first location, with its humble beginnings, was opened in June 2010 in Fitchburg, WI. Six years later, in January 2016, we opened our second location in Sun Prairie, WI. We now have two additional supplement store locations in Middleton, WI, and the west side of Madison, WI that opened in 2019.

We believe the source of our growth comes from the knowledge and care we instill in our team. Every new team member is required to complete various certifications and three months of training before going solo our store floors. Every brand we place onto our shelves, whether in our stores or online, is screened for quality. Every month we make sure we’re giving back into our local community some of the same love and support our customers show us.

MEET OUR TEAM

Tim O'Brien

Owner

Tim has extensive experience in the health and wellness industry. He began his career in 2003 at GNC franchises, then became District Manager in 2005. In 2008, he became the manager of Elite Nutrition. During those years, he built a solid foundation of knowledge and expertise. His passion and success gave him the vision to open his own business. 

Tim believes in educating and empowering individuals to make lifelong, healthy choices and changes. His desire is to help each person reach their health potential. His energy is contagious, and he’s excited about helping YOU.

FAVORITES: Spending time with his beautiful family, church activities, traveling, and extreme sports.

INSIGHTFUL FACTS: Tim knows how to juggle and ride the unicycle.

Becki O'Brien

Owner & Creative Director

When I fell in love with a handsome man named Tim O’Brien, I had no idea of the adventure that was awaiting me. He swept me away with his passion for health and his entrepreneurial spirit. I found myself surrounded in vitamins and opening Apple Wellness with him by my side in 2010.

My background is in marketing with a degree in graphic design and photography. I am currently enrolled at the School of Wellness and working on my Functional Herbal Therapeutic Practitioner degree.

I love being a driving force behind a business that can make a lifelong difference for so many.

FAVORITES: Homeschooling our three children, Chipotle, Hawaii, the color pink, and good design

INSIGHTFUL FACTS: Tim and I have traveled to 10 countries since we got married 10 years go!

Lindsey Bouras

Operations Manager

I graduated from UW-Madison with a major in Life Sciences Communication. I’ve always had a passion for science, nutrition and helping people understand the valuable impact of a well rounded diet. I wanted to be able to spread the knowledge about the importance of living a healthy lifestyle and Apple Wellness allows me to do just that!

I worked in a high paced retail environment prior and am grateful that I was able to transfer both my retail skills and passion for nutrition into one fulfilling position.

FAVORITES: I love cooking and experimenting in the kitchen, traveling to new destinations, and listening to vinyl.

Billy McGrail

Store Manager

I’m certified both as a Personal Trainer and a Fitness Nutritionist through the International Sports Sciences Association. With all of the modern technology and advancements in supplements, I fully believe we have the ability to live much longer, stronger, and healthier than we’ve ever imagined. With my experience as a Personal Trainer, I’ve seen firsthand a large number of individuals who are unaware they have nutrition deficiencies to some degree. The fact is, we can all benefit from supplementation, and I love helping people discover which ones are best for their personal situation and lifestyle.

FAVORITES: Spending time with my wife and kids, watching sports, lifting weights, reading biographies, and creating new grill recipes.

INSIGHTFUL FACTS: I was born in Canada but moved to the US to play pro hockey.

Charlie Roberstad

Store Manager

We live in an incredible time in history where, on one side, there are more environmental toxins than ever before, but on the other, Western science has merged with over 3000 years of medical tradition to empower and heal the human body!

I studied music at UW-Madison but ended up pursuing a career in the insurance industry. I was incredibly excited to join The Healthy Place team and help people protect their quality of life through supplementation. Every day I am learning more ways to help us all live longer, stronger, and healthier lives.

FAVORITES: I love spending time with my family and learning about almost anything!

INSIGHTFUL FACTS: I take cold showers every day.

Erin Sargent

Inventory Manager

My interest in natural and herbal healing started back in high school as I had been dealing with headaches and chronic migraines for nearly 6 years. My childhood physician is actually the one who got me started on my first herbal supplement stack to try to find some sort of relief. Two months later with the help of a chiropractor, I was back better than ever! Long story short, I fell in love with the natural healing world at a young age and am beyond excited I found a place as great at The Healthy Place where I am able to share that passion to better other people’s lives!

I graduated from UW-Madison with a Bachelor’s degree in Retailing and Consumer Behavior and a certificate in Entrepreneurship, which I am eager to integrate with my love for natural health and wellness.

Testimonials

Our Customers Are Our Biggest Fans!

“Every time I enter Apple Wellness, I receive a friendly welcome and great customer service!” – Rochelle

“The owners and staff are always nice and helpful. We are lucky to have this place right here in Sun Prairie. They have some unique products as well as many brands carried by other healthy and supplement suppliers. The prices are right on as well. They even have a cute play area in back for my daughter to enjoy while I grab my things. She thinks we go there for her, not to shop lol!” – Kay

“Tim and the staff at The Healthy Place were amazing. They are very knowledgeable and helped answer all the questions I had. Would highly recommend to others!” – Josh